Practice CEO · practiceceo.com · Sample practice. Invented for demonstration. Not a real practice. Educational software, not tax, legal or investment advice.

Sample practice. Invented for demonstration. Not a real practice.

Maple Street Dental · September 2026 · Office manager's view

Priya's task board.

This is what the office manager sees when the owner hands a move off: the steps with dates, the words to say and send, and the one number to report back. The same practice, seen from the front desk.

Run your own numbers free
The practice at a glance

A solo general practice in a suburb of a mid-size US metro: 5 operatories, Dr. Elena Vargas, 2 hygienists, 1.5 assistants and 1.5 at the front desk. Payers: 41% fee-for-service, 34% PPO A, 25% PPO B. About 26 new patients a month.

Collections 2025$1,015,0002026 so far: $760,000
Paid to you, 2025$393,78038.8% of collections
Collected of net production96.4%after PPO adjustments
Hygiene reappointment68%usual 80 to 90%
YearCollectionsNet productionCollectedWhat the practice paid you% of collections
2023$850,000$881,00096.5%$334,02539.3%
2024$930,000$965,00096.4%$364,53539.2%
2025$1,015,000$1,053,00096.4%$393,78038.8%
2026 (Jan to Sep)$760,000$788,00096.4%$278,87036.7%

What the practice paid you is your own pay plus what was left after costs, before interest, depreciation and one-time items. Net production is gross production less PPO adjustments.

This week's tasks

6 tasks from Dr. Vargas. Dates count from today, Tue, Oct 27. Tick steps as you go; your ticks stay on this device. Words for patients are for the patient-texting system the office already uses.

Handed to you by Dr. Elena Vargas · from the AI Finance Officer

Check how supplies are coded, then get quotes

DueMon, Nov 90 of 6 steps
Say this at the huddle
Supplies ran above the usual range last month. Nothing changes about what we use with patients. Last month supplies per patient seen were $[__]. [Name] is getting quotes on our three biggest items this week, and from now on orders go through one person.
Text for the team
Quick one: supplies ran high last month. Patient care doesn't change. Starting today [Name] places all supply orders, so please send requests to them instead of ordering direct. Thanks!
Handed to you by Dr. Elena Vargas · from the AI Operations Officer

Book the next hygiene visit before the patient leaves

DueMon, Nov 90 of 5 steps
Say this at the huddle
Nobody leaves hygiene without their next visit booked, or a reason written down. Hygienists, give them a reason to come back and say the date in the chair. Front desk, book the right amount of time before they reach you. Yesterday's number was [__] percent.
Text for the team
New habit starting tomorrow: every hygiene patient leaves with their next visit booked, or we write down why. Hygienists, give one reason to come back and say the date in the chair. Front desk, book it before they reach you. [Name] calls overdue patients each morning. I'll post our number every Friday.
In the hygiene chair
I'd like to see you again the week of [date] to keep everything on track. [Front desk name] will find you a time that works: mornings or afternoons?

Send this from the patient-texting system you already use, such as Weave or your practice software. Practice CEO does not send patient messages and never asks for patient names or contact details.

Handed to you by Dr. Elena Vargas · from the AI Marketing Officer

Make every dollar name a patient

DueMon, Nov 90 of 5 steps
Say this at the huddle
Every new patient gets one question: how did you hear about us? Ask it early on the phone and write the answer down. If someone names a patient who sent them, tell me that day so we can thank them. In four weeks we'll have a first read on which of our marketing works.
Text for the team
Starting today: early in every new-patient call, ask "How did you hear about us?" and pick the answer in [software field]. If they name a patient who referred them, tell [Name] that day so we can send a thank-you note. [Name] tallies it every Friday. Thanks!
On the phone
Welcome! So I can take good care of you, how did you hear about us?

Send this from the patient-texting system you already use, such as Weave or your practice software. Practice CEO does not send patient messages and never asks for patient names or contact details.

Handed to you by Dr. Elena Vargas · from the AI Operations Officer

Schedule the treatment patients already said yes to

DueMon, Nov 90 of 6 steps
Say this at the huddle
Patients have already said yes to treatment that isn't on the schedule. [Name] is calling the top 20 this week. If one of them calls back, book them. And each evening we check tomorrow's charts so we can offer to start today.
Text for the team
[Name] is calling our top 20 unscheduled-treatment patients this week. Each evening [hygienist/assistant name] also lists tomorrow's patients with unscheduled treatment on the huddle sheet (initials only). If anyone calls back, get them booked and note it on the list. Thanks!
The call
Hi, this is [your name] from [practice]. May I speak with [first name]? [After confirming it is the patient:] The doctor recommended some treatment at your last visit and I want to make sure we save you a time. Does [day] or [day] work better?

Send this from the patient-texting system you already use, such as Weave or your practice software. Practice CEO does not send patient messages and never asks for patient names or contact details.

Handed to you by Dr. Elena Vargas · from the AI Finance Officer

Ask Summit Business Internet what changed

DueMon, Nov 20 of 4 steps
Handed to you by Dr. Elena Vargas · from the AI Finance Officer

Find out what Bookrite Scheduler App is for

DueMon, Nov 20 of 3 steps
Walk me through it with the real reader.

Download Maple Street's three reports, drop them on the free read, and watch it find the same things. When it asks whether your own pay is in payroll, say yes: $145,000 a year.

Your own month, in about ten minutes.

Free right now, no signup.

Where the ranges come from: method and sources.